Sweet Breakfast Cereal

When my girlfriend showed me this yesterday, I admit to thinking, “Wow, they’ve really done it!” It’s not the first commercial to show interracial families or visibly mixed kids. But something in the quiet, direct dialogue, the clear relationships, and familial care in this really got me. I hate to even spoil it for you by describing how the kid’s concern for her father totally hit home for me. So watch it now before I wax  melancholic:


Sure, the little girl is over the top on the cuteness scale. (She’s a throwback to Shirley Temple: overwhelmingly sweet, though watching  that creative mind turning is irresistible.) But what I’m feeling are the conversations overheard — or in which she’s been included — about the higher risk of heart disease for blacks, especially men. I remember the strange feeling I had wondering why my dad was more likely to have high blood pressure and heart disease than my mom. Would he develop sickle-cell anemia? Why do only black people get that?

I’m not surprised by the hateful comments that forced General Mills to shut down comments on the YouTube post. I’m glad that some people are. That’s collective evidence of some change.

What inspires me is that there was even a choice made to use an intact, thoughtful family who is  unambiguously  mixed to sell cereal. Sure, it wasn’t as big of a “[cref obamas-speech-on-race Julia Moment]” for me as when I heard candidate Obama talk about the feelings of bias in his own home with his own blood relatives five years ago. But it was pretty stunning to see the portrayal of a normal family, not cast as exotic or comic relief where normal life problems are examined and racial particularities are an implied fact of life.

One Comment

  1. Jason June 11, 2013

    Interview with the girl and her parents: http://video.msnbc.msn.com/thomas-roberts/52168821#52168821

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